The People Behind the Care
Our staff brings together years of professional experience in addiction medicine, trauma-informed therapy, and holistic healing — while also honoring the spiritual and personal values of every individual we serve. Whether guiding you through the first day of detox or walking beside you through the deeper work of healing, each member of our team is here to support you with clarity, compassion, and clinical excellence.
MEET Our Team
Natanya Ross
Chief Marketing Officer
Natanya Ross has spent nearly twenty years in the mental health and addiction treatment field, bringing a rare blend of operational expertise, trauma-informed leadership, and deeply lived experience to every organization she touches. Her work is rooted in her own long-term recovery after surviving substance use and homelessness; she has been in recovery for the last two decades and remains a passionate advocate for women navigating similar journeys.
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Over the course of her career, Natanya has served as a Program Director, Operations Director, Director of Business Development, and Chief Marketing Officer, helping build, refine, and scale treatment programs across Southern California. Her leadership is marked by a focus on integrity, clinical alignment, elevating the voices of both clients and staff, and the principle of kindness in knowing how to relate with an addict in the depths of hopelessness.
Natanya is currently the President and CEO of WAAT (Women’s Association of Addiction Treatment), a national nonprofit dedicated to supporting and advancing women in behavioral health. Under her leadership, WAAT has expanded its educational programming, strengthened its advocacy efforts, and fostered a community where women across the industry can grow, connect, and lead.
While she began her professional life as an actress in the 1990s, Natanya’s purpose and impact emerge most vividly in her work within mental health, addiction treatment, and community.
Now the Chief Marketing Officer at Eternal Hope, Natanya continues in her pursuit to be a voice for the voiceless. She resides in Los Angeles with her boyfriend and their dog, Lucy.
David Lascher
Director of Business Development & Admissions
As Director of Business Development and Admissions at Eternal Hope Behavioral
Health, David Lascher combines decades of experience in communication, leadership,
and creative storytelling with a deep commitment to helping individuals and families find lasting recovery. David leads outreach, marketing, and admissions efforts for Eternal Hope’s comprehensive treatment programs, fostering strong relationships with
healthcare providers, community partners, and referral networks throughout Southern
California.
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With a background in entertainment and brand development, David brings a unique
human touch to the world of behavioral health — creating authentic connections that empower clients and their loved ones to take the first step toward healing. His
compassionate approach and strategic vision help ensure that every individual who reaches out to Eternal Hope is met with understanding, respect, and a clear path to recovery.
David is passionate about promoting awareness, breaking the stigma around mental health and addiction, and building trusted partnerships that support Eternal Hope’s mission: to provide a safe, nurturing environment for personal transformation and lifelong wellness.
Borzu Panah
Clinical Director
Borzu Davarpanah is a Licensed Marriage and Family Therapist and the Clinical Director of Eternal Hope. After overcoming his own battle with addiction, he found his purpose in helping others find freedom and healing.
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Guided by personal experience and professional training, Borzu uses empathy, evidence-based care, and genuine compassion to support individuals on their path to recovery.
He holds a bachelor’s degree in Psychology and a master’s degree in Clinical Psychology and is deeply committed to showing that lasting change is possible no matter how far someone has fallen.